Intelligence & Scale · Analytics, Tracking & Dashboards
See what drives growth — from first click to closed deal.
What is Analytics?
Analytics covers how you measure what happens across your website, campaigns and sales process. Attribution connects results back to the activities that produced them. Dashboards present the numbers that matter clearly enough to act on.
Who is it for?
- Leaders who don't trust their marketing numbers
- Teams spending across several channels
- Businesses preparing to scale investment
What problems does it solve?
- Platforms report conflicting numbers
- No link between marketing and sales outcomes
- Reports nobody reads
How does EVERSIL approach it?
- 01
Measurement plan
Define the questions, metrics and events that matter.
- 02
Tracking implementation
Analytics, tag management, conversion events and consent handling.
- 03
Connect sales data
CRM outcomes linked back to sources where possible.
- 04
Dashboards
Simple views for leadership, marketing and sales.
- 05
Experiment rhythm
Regular tests and reviews to act on what the data shows.
What does implementation include?
- Measurement plan
- Tracking setup and QA
- Attribution approach
- Dashboards
- Monthly insights review
How long does a typical project take?
Tracking foundations typically 2–4 weeks; dashboards 2–4 weeks after data is reliable.
What information do we need from you?
- Access to analytics, ad platforms and CRM
- Business KPIs
- Consent and privacy requirements
What should you consider before starting?
- Privacy regulations affect what can be tracked — consent comes first
- No attribution model is perfect; consistency matters
Questions businesses ask
Commonly Google Analytics 4, Google Tag Manager, platform conversion APIs and BI tools such as Looker Studio or Power BI — chosen to fit your stack.
Platforms count conversions differently, use different attribution windows and are affected by consent choices and browser restrictions. We set up consistent tracking and explain which source to rely on for each decision.
Yes, where your CRM allows it. Connecting enquiries to outcomes shows which channels bring revenue, not just form fills.
We implement consent-aware tracking and collect only what's needed. Policy decisions should be confirmed with your legal or data protection advisor.
We design dashboards around the decisions each audience makes — leadership, marketing and sales — so each sees the few numbers that matter to them.
Yes. We check what is tracked, what is missing or duplicated, and fix the foundations before building reports on top.
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