Demand Engine · Performance Marketing
Paid media measured by customers — not clicks.
What is Performance?
Performance marketing is paid advertising managed against measurable business outcomes — leads, sales, cost per acquisition — rather than impressions alone. It combines channel strategy, creative, landing pages and tracking.
Who is it for?
- Businesses ready to invest in predictable lead flow
- Brands running ads without clear visibility of returns
- Companies launching new products, projects or markets
What problems does it solve?
- Ad spend rises but lead quality falls
- Platforms report conversions your sales team never sees
- Campaigns send traffic to generic pages
How does EVERSIL approach it?
- 01
Tracking first
Conversion tracking connected to real enquiries and, where possible, CRM outcomes.
- 02
Channel plan
Budget allocated by intent and audience fit across platforms.
- 03
Creative and landing pages
Message, creative and landing page aligned for each audience.
- 04
Test and optimise
Structured experiments and weekly optimisation against lead quality.
What does implementation include?
- Media plan and budget allocation
- Campaign build across channels
- Ad creative and landing pages
- Conversion and offline tracking
- Weekly optimisation and monthly reporting
How long does a typical project take?
Setup typically takes 2–4 weeks; campaigns need a learning period before performance stabilises.
What information do we need from you?
- Ad account access
- Monthly budget and target cost per lead
- Sales feedback on lead quality
What should you consider before starting?
- Lead quality feedback from sales is essential
- Results depend on market, offer and budget — no fixed ROAS can be promised
Especially relevant for
Questions businesses ask
It depends on your market and cost per click. We'll recommend a test budget large enough to learn from, and scale only once quality and cost are proven.
Mainly Google Ads (Search, Performance Max and YouTube) and Meta (Facebook and Instagram), with LinkedIn and other platforms where they suit your audience.
No. Results depend on your market, offer, budget, competition and how quickly enquiries are followed up. We set realistic benchmarks, test carefully and report transparently on what is and isn't working.
Yes. We design landing pages and creatives for each campaign, because conversion depends on them as much as on targeting.
With platform pixels and conversion APIs, Google Analytics and, where possible, CRM data — so optimisation is based on qualified leads and sales, not just clicks.
Yes. We audit account structure, tracking, targeting, creatives and landing pages, and prioritise the changes most likely to help.
Campaigns are monitored continuously, with regular adjustments to bids, audiences, creatives and budgets. Larger structural changes are agreed with you and given time to learn.
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