Demand Engine · Google Ads Management
Reach buyers at the moment they search for you.
What is Google Ads?
Google Ads lets you appear in Google search results, YouTube and partner sites when people search for or show interest in what you offer. Managed well, it captures existing demand with precise intent.
Who is it for?
- Businesses with clear search demand
- Local service providers
- B2B firms targeting specific solution searches
What problems does it solve?
- Budget wasted on irrelevant searches
- Broad campaigns with little control
- No link between ad conversions and real sales
How does EVERSIL approach it?
- 01
Intent mapping
Group searches by buying intent and value.
- 02
Account structure
Campaigns, keywords and negatives organised for control.
- 03
Ads and landing pages
Ads that match the search and pages that match the ad.
- 04
Optimise
Search term reviews, bid strategy and conversion-quality feedback.
What does implementation include?
- Account audit or build
- Keyword and negative keyword strategy
- Ad copy and assets
- Conversion tracking
- Ongoing optimisation and reporting
How long does a typical project take?
Account build in 1–3 weeks; optimisation is continuous.
What information do we need from you?
- Google Ads and Analytics access
- Target locations and services
- Lead quality feedback
What should you consider before starting?
- Search ads capture demand but don't create it
- Landing pages strongly affect cost per lead
Questions businesses ask
Yes. We start with an audit, keep what works, and restructure where needed without losing historical learning unnecessarily.
Search, Performance Max, Display, YouTube and Shopping — chosen around your goals and what can be tracked reliably.
It depends on keyword costs in your market and how much data campaigns need to learn. We recommend a starting budget and scale based on lead quality and cost.
We review search terms, add negative keywords, refine targeting and bidding and improve landing pages to cut spend on irrelevant clicks.
Through conversion tracking in Google Ads and Analytics and, where possible, imported CRM outcomes, so campaigns optimise toward real enquiries.
Yes. The account belongs to your business; we work within it using the access you grant.
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